YellowPagesTV redefines the experience of Yellow Pages search and brings a new dimension to local advertising with a targeted platform of content for researching products and services.

 

YellowPagesTV.com brings enhanced quality of information and choice to the most commonly used search tool in North America. YellowPagesTV.com combines the long standing convenience of the Yellow Pages joined with the communications advantage, marketing focus, and viewer impact only possible with the power of TV.

 

YellowPagesTV.com enables the user to find what they're seeking rapidly, efficiently and without the barrier of keyboard data entry. That's right....only a mouse or keypad is required to launch and complete a local or regional search...the user easily selects location and product/service categories for any region in the US and Canada. Once a group of listings is delivered to the screen, the viewer can watch TV ads created by the local merchants who have chosen to deliver their message to prospective customers utilizing a custom TV commercial going far beyond the advertising and branding message of a text listing or even large display advertisements in the print editions of Yellow Page directories. Interactive features will also provide access to opinions from customers of the merchant advertisers as another information feature enabling more informed and faster purchase decisions.

 

Yellow Pages has long been recognized by advertisers and even competitors as an important directional influence on consumers. According to Statistical Research Institute, Yellow Pages is used monthly by 76% of U.S. adults who are actively seeking information and are ready to buy. And, 88% of those references result either in a purchase or an intent to purchase. (Source: Statistical Research Inc. 2002).

 

And while 40% of users are predisposed to a specific firm when they turn to the Yellow Pages looking for a phone number or address, the truth is most buyers are still shopping when they open a directory. According to National Yellow Pages Monitor 2001 data, 60% of consumers haven’t made up their minds, providing advertisers with a wonderful opportunity to present a final sales message precisely at the point of decision. For many product/service categories, the shopping rate rises into the 70-80% range. The 'final sales message' now reaches far beyond the printed word with YellowPagesTV and the ability of merchants to communicate for up to 5 minutes with the viewer to favorably inform and accelerate the purchase decision. A text listing can now enlarge during the search process to become a highly informative TV commercial.

 

After a consumer decides he needs or wants a product or service, he becomes aware of choices, sometimes through mass media or other advertising. As the consumer enters the next phase, evaluation of choices, the process becomes more intense. The consumer seeks information, evaluates alternatives and makes a selection or takes action. This is where the shopping function of Yellow Pages is most prominent.

 

After the product or service selection, the consumer selects a buying location and proceeds with the actual buying process. This is where the directional role of Yellow Pages comes into play.

 

Indeed, Yellow Pages plays an important function in connecting buyers and pre-selected sellers in the directional phase of the buying process. However, since 60% are still shopping when they turn to the Yellow Pages, Yellow Pages actually works at all four phases of the process. Not only does Yellow Pages influence over half of consumers with information on choices, it often makes consumers aware of alternate suppliers. A strong presence in the Yellow Pages delivers key messages to customers at a critical stage in the purchase process - when they are actively seeking information and are ready to buy. YellowPagesTV provides the last step toward an informed and decisive action with a a highly targeted decision tool: up to five minutes of a TV advertisement provided by those merchants who wish to communicate beyond a text listing or display ad.

 

Further, Yellow Pages is a very testable medium. Through unique telephone numbers and special technology to count phone calls, it’s possible to isolate the advertising response and estimate return on investment (ROI) in the form of sales revenue or profit from a Yellow Pages ad. Yellow Pages Directories are a unique information resource that provide a measurable return on an advertiser’s marketing communications investment, which can now be dramatically enhanced with the marketing leverage and branding, focus, relevance and impact of TV advertising.

 

YellowPagesTV.com... Yellow Pages convenience plus the power of TV!

Legend of Yellow Pages
The first ever telephone book was published in New Haven, by the New Haven District Company in February, 1878, with a one page long and held fifty names in four headings - no telephone numbers were listed as all telephone calls were connected by the operator.

In 1886, Reuben H. Donnelly produced the first ever
Yellow Pages directory featuring business names and telephone numbers, categorized by the types of products and services provided.